PPC agencies get a lot of data from platforms like Google Ads, but there's also a lot of external data available to them. The modern consumer journey is more complicated than ever before, yet big data helps us to fully comprehend it.
You shouldn't need to talk on the phone often if you have enough reporting and email exchanges, but you do want an agency that checks in on a regular basis to make sure your PPC strategy is helping you achieve your business objectives.
Get an overview of the reporting you'll receive and how it'll be presented to you before you select an agency. They should be able to explain the data points you'll be given and what they mean in terms of performance - for example, what the impression share metric means in terms of search visibility.
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