Return on investment (ROI) is frequently one of the top factors to take into account when assessing digital marketing channels, if not the most crucial one. Although SEO results take time to appear, a solid approach eventually yields a strong return on investment.
The close rate of search engine leads is 14.6%, which is about 12% higher than the close rate of traditional marketing. However, if your website ranks on page two, three, four, or not at all, leads are likely to be nonexistent. On the other hand, 33% of all search traffic goes to the top Google result. One of the most important benefits of SEO for many businesses is ROI because higher search engine visibility directly correlates to increased web traffic and revenue.
After work hours, search engine optimization efforts continue. Unlike sponsored advertising, which disappears once a budget is spent, content does not. Rankings attained through SEO promote your website around-the-clock, fully utilizing the (at least) 60,000 Google searches that happen each and every second. Once more, SEO is exceptional because it enables your business to be found by users when they conduct online searches, rather than on a billboard they pass on their way out of town.
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