Among business-to-business (B2B), business-to-consumer (B2C), and nonprofit businesses, inbound marketing methods are the most successful and effective source of leads. Search engine optimization, social media, content marketing, referrals, and other strategies are examples of inbound.
Customers that have done online research for your product or service with specified requirements and purposes are known as SEO leads. Because of this, their conversion rates are higher and they become marketing-qualified leads (MQL) or even sales-qualified leads (SQL).
Your site's search engine rankings can have a big impact on how many conversions you get. Your target market will quickly learn more about your company and the caliber of your work if you can hold onto the top spot for an extended period of time. Your credibility and reputation as a leader in your field
One of the advantages of SEO for your organization is better cost control. You might be able to increase your ranks and the organic traffic coming to your website by using the correct rank tracking tool. You can make sure that you are always at the top of search engine results pages and that your customers can find your material on the first page by monitoring your position.
Small businesses and firms with a physical presence in addition to a digital one often benefit the most from local SEO. There is a strong propensity for customers to visit the physical place after completing a local search. In fact, according to a Think with Google study, 76% of users of the "near me" search make a visit to a relevant store within 24 hours, and 28% of them make a purchase.