In general, a website audit is a thorough examination of all variables that affect a website's visibility for search engines and usability for users. However, not every website needs a full audit; included below are some of the most popular types of audits and advice from our staff on when you might need one.
Technical audit - While backlinks and high-quality content will help your site rank, if there is a technical issue, all your work could be for nothing. Technical audits concentrate on best practices for site visibility and make sure that every website complies with all crawling and indexing requirements set forth by search engines.
SEO Audit - An SEO audit evaluates how well your website is optimized for search engines. This analysis may include looking at your website's meta data, link profiles, traffic patterns, goal conversions, and optimization of your images and videos.
In order to determine how well your website is optimized for search, an SEO audit may examine your site's meta data, link profiles, traffic patterns, goal conversions, and image and video optimization. There are a lot of technical components that must be audited as well.
Content Audit - While content is frequently examined as part of an SEO audit, independent content audits are equally valuable because they provide detailed information on what messaging and tonality are effective and which ones are not.
