The algorithms of search engines are updated periodically to produce better search results. The algorithms used by search engines to determine where your website will appear in search results are always changing, so it's important to stay current to maintain a high ranking. In fact, Google alone updated at least 8 times last year!
Incoming links to websites are one factor that search engines still significantly rely on. That refers to other websites that link to your website. Since it can change frequently and being linked to harmful websites can seriously harm your rating, you should check this frequently.
Regular website health check will track your progress and show you what has worked and what hasn't. Additionally, by revisiting this frequently, it will be simpler to go back and change failed strategies. It would be considerably more challenging to try to go back several years to when you first created your website.
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