The goal of the audit is to find as many foundational faults as possible that affect organic search performance. The SEO audit will reveal the following:
· SEO concerns of a technical nature
· Issues with the structure of the website
· Issues with on-page SEO
· Off-site issues that could arise
· Problems with the user experience
· Gaps in content and opportunity
· Competitive market intelligence
An audit is a routine practice that should be carried out on a regular basis; it's akin to a "health check" for your website.
An audit should, first and foremost, be thorough. It should include both structural and content elements that influence your SEO visibility. It should provide you a "broad picture" of what's going on in your current situation. Any missing parts could lead to inappropriate or unneeded recommendations.
Finally, the advice from your SEO audit should be actionable. There should be a clear path to completion; each recommendation should be prioritized, with predicted impact and effort connected with it. Any SEO audit's output should accurately convey.
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