SEO campaigns have a substantially greater click-through rate than PPC campaigns. Furthermore, when compared to PPC, SEO has a lower cost per acquisition. Although PPC advertising display above organic search results, organic results receive far more clicks. This could be due to people's trust in Google and their suspicion of sponsored links. They are aware of the paid links and chose to rely on the search engine to get the best results. PPC is unquestionably inferior to SEO in terms of conversions, long-term traffic, and ROI.
Google is continually analyzing user behavior, such as the amount of time spent on a page or site, the bounce rate, and other factors, in order to determine whether or not they had a positive experience when visiting a site. This is one of the most crucial Google ranking variables in SEO and should not be overlooked. Even if you rank in the top search results for a short time but fail to wow the users that visit your site, your search rankings will deteriorate over time.
Among the many advantages of SEO is the ability to generate high-quality leads and improve conversion rates. Furthermore, a well-thought-out and personalised SEO strategy will boost your lead generation, client base, revenue and sales, brand awareness, and help you connect with your target audience.
