We advise you to undertake a website health check once a month in addition to daily monitoring of factors like traffic and performance indicators to identify areas for development. Additionally, we advise performing a comprehensive website audit once a year to look more closely at each area and determine where your site needs to be optimised to better serve your users.
When performing your website health check, there are five essential areas that you must examine. These include monitoring and alerts, user experience, search visibility, performance, security, and performance.
Regardless of whether your site requires the highest level of security to secure client data to comply with the ICO and GDPR, or whether you need to protect your investment and organization's online reputation, the security of your site ought to be at the top of this list.
Search visibility, also referred to as search engine optimization (SEO), covers a wide range of topics and is crucial to ensure that your website is accessible to your target audience. There are a few technical SEO components that we advise reviewing frequently using Google Search Console, and we have also included several alternate tools to examine these particular points.
Broken links hinder the flow of link equity throughout your site, which has a negative influence on search rankings. Broken links are highly poor from the perspective of the user experience.