Before hiring them, you should inquire from your PPC firm whether Google Ads are appropriate for your company. Inquire further about the effects it will have and how it will be beneficial.
You should anticipate hearing from your agency about the advantages of Google Ads for your company. The ideal PPC agency should also be able to give you some ballpark figures for the results.
It's time for you to reconsider your choice if your agency is unable to respond to this question satisfactorily.
You should get case studies from businesses in related industries from your PPC agency. Along with certain figures, you can request snapshots of the performance of the advertisements they run for comparable firms. If the agency doesn't provide you with enough information, they most likely don't have it, which indicates that they are unfamiliar with the ins and outs of the business.
Some companies take a long time to publish your ads, which can be expensive and seems like a time-consuming process. An agency should take about a week to comprehend your company and launch your ads. Therefore, you must ask this question because doing so will enable you to save money and time that you can use for other profitable company operations.
The corporate goals are closely related to the bidding strategy. Be sure to go over your objectives with your agency. For various corporate objectives, there are several bidding strategies.
If you want to increase the amount of traffic to your website, you should use a bidding strategy that supports this goal. There would be a different technique if you had previously seen high levels of site traffic but no lead generation.