For all of your measurement requirements, both now and in the future, Google Analytics 4 is completely prepared. On July 1, 2023, all regular Universal Analytics sites will stop accepting new hits. On October 1, 2023, 360 Universal Analytics properties will stop processing new hits.
Complete setting up your Google Analytics 4 property to benefit from measurement continuity, automated insights about the customer path, and simple activation to increase marketing ROI.
You can start reading reports and using Analytics data in your Google Ads account after your Google Analytics 4 property setup is complete. Sign in to Google Ads to get all of Google Analytics 4's features in full.
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