A great content marketing plan considers two factors: your brand's voice and your target audience. If you're attempting to reach out to younger shoppers, you might want to use punchy language on social media.
If you're targeting elderly customers, though, your material may instead focus on establishing industry authority. We can see this with Harry's, a razor brand that also publishes a digital magazine about fathering, styling, and other topics.
Google Analytics, for example, can assist you determine which material is most popular among your audience and who is reading what, when, and where. Identifying the audience for your material might assist you in determining what topics and styles to include.
