The measuring model that each uses is where Universal Analytics and GA4 diverge the most. A measurement technique based on sessions and pageviews is employed by Universal Analytics.
A session is a collection of user engagements (hits) with a website that happen over a predetermined period of time. Multiple pageviews, events, and eCommerce purchases can occur throughout a same session.
Google Analytics 4 employs a measurement methodology based on events and parameters in contrast, though. Any interaction can be recorded as an event, according to the underlying theory. As a result, GA4 events correspond to all Universal Analytics hit kinds.
The elimination of monthly hit limits between Universal Analytics and GA4 is another notable distinction. The monthly cap for Universal Analytics' free edition was 10 million hits. That is gone.
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