PPC management services are one of the most popular forms of advertising, and experts believe them to be the most effective strategy for obtaining quick results. PPC stands for Pay Per Click, which indicates that when a user clicks on an ad, the advertisers pay Google a fee for the ad to be displayed.
If you look closely at the SERP (Search Engine Result Page), you'll notice that ads appear first, followed by images or GLL (Google Local Listing), and then organic listings. This is the general structure you'll notice, so if your ad appears first through a PPC campaign, it has the best chance of being clicked by the most people. So, when you run a PPC campaign or ad, you're paying for every person who visits your website as a result of an ad click; this ensures targeted traffic in a short amount of time.
