PPC is just one of the many factors that influence online growth. On average, it accounts for 5 to 30% of incremental growth (for example, if your business grew from Rs 500 to Rs 600, PPC can account for Rs 5 to Rs 30 of the incremental growth of Rs 100 - the rest of the growth could come from organic or other paid channels), with the variance due to differences in category, customer, offering, competition, and budget.
As such, it is a vital lever, but it is insufficient to drive your business on its own. (You'll need to supplement it with other channels, such as social media, SEO, directory listings, email, and so on.)
When done correctly, PPC management services India is much more than just bringing visitors to your website. Google allows for targeting, which means you may personalise your ads the first time you show them to your clients based on your knowledge of their demographic.
