Buyer personas help you better understand your potential and existing customers. You'll learn more about their demographics, shopping patterns, favourite methods of shopping, likes and dislikes, pain areas and issues, and more.
You may utilize the knowledge you have about your personas to figure out where your audience spends time online, which social media they prefer to use, where they obtain their information, and so on. Once you have this information why are buyer personas important, you can customize your material, engage with them in their language, and disseminate it where your prospects are most likely to see it.
Your buyer personas will alter as your company develops and evolves. Make sure to revisit and update your buyer personas at least once a year. In the process, you can even find new personas!
