The holiday season is here, and with it comes flash sales, custom packaging, discounts, and free shipping. This is a golden opportunity for both marketers and holiday enthusiasts. E-commerce stores and online marketers can capitalize on this season which starts from October and lasts until December, where online shopping, research, and spending increase significantly.
Key Holiday Retail Stats:
In 2018, holiday retail sales surpassed $1 trillion.
The average American shopper spent $846 million on gifts in 2018.
E-commerce played a massive role with spending reaching $123.73 million.
Impactful Online Marketing Stats:
880 percent of shoppers are influenced by the internet, especially search engines.
76 percent of online shoppers change their minds about purchasing after online research.
64 percent of smartphone shoppers conduct mobile searches before visiting stores.
68 percent of shoppers turn to YouTube for purchase decisions.
Bid prices increase by 140 percent during holidays.
Top 10 Holiday Marketing Ideas:
1.Cross-sell and up-sell to win customers.
2.Make shopping a stress-free experience.
3.Offer free rewards like coupons and free shipping.
4.Evoke emotions in your shoppers with tailored content.
5.Embrace video marketing for engagement.
6.Provide an in-person showroom experience online.
7.Engage customers with well-timed emails.
8.Retarget interested customers to complete purchases.
9.Strengthen your online identity to support your brand.
10.Optimize for mobile, as mobile searches are crucial.
Prepare early for a successful holiday marketing campaign and leverage these ideas to boost your sales.
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